and if yes, why are they doing it?
i think yes and they have already diversified their assets to other countries to play both sides of the bet.
See Rothchilds financing both sides of ww2.
https://www.irishstar.com/culture/entertainment/charlie-kirk-stephen-king-bookstore-35902256 Belfast Books stops selling Stephen King books | Irish Star
I love Stephen King's books. But I won't be buying anymore.